|
ACCU 602
|
Financial Reporting & Analysis |
3 |
|
BUSU 610
|
Data Analysis for Decision Making |
3 |
|
BUSU 620
|
Economic Analysis for Managers |
3 |
|
FINU 607
|
Financial Management |
3 |
|
MKTU 605
|
Marketing Management |
3 |
| OLCU 614 | Leadership and Team Development | 3 |
| OLCU 653 | Creating an Inclusive Climate: Advocacy Strategies for Leaders | 3 |
|
BUSU 640
|
Business Strategy and Competitive Advantage Capstone |
3 |
| Core Requirements Subtotal |
24 |
|
MBA in Marketing
The Master of Business Administration degree with emphasis in marketing helps you gain 'expert' status in the principles of consumer behavior, research, international marketing, advertising and promotion strategy, and new product development. Gain in a competitive advantage in this ever-growing field.
MBA with Emphasis in Marketing Overview
Earn your MBA with emphasis in marketing and dive deep into the technological and psychological aspects of the field. The MBA program combines both theory and practice to fuel your professional success after graduation. Employment opportunities will grow as companies search for new and innovative ways to market their products to consumers. You can be ready for advancement with a master of business administration - marketing degree.
As an MBA - Marketing student:
- You will learn to analyze industry trends to determine and implement successful marketing strategies.
- You will develop valuable organizational, interpersonal and decision-making skills while learning to effectively communicate.
- You will be prepared for positions at marketing and advertising agencies, corporate marketing departments, finance, manufacturing firms and retail companies.
Next Session
Spring I (Jan 6, 2025)
Estimated Tuition
$730/Credit
Help me estimate my costWays to Learn
Online
Discover Affordable Education
At UMass Global, our goal is to change your life through affordable education. We work with you to find grants, scholarships, tuition discounts, and low interest loans to keep your costs down.
Program Benefits that Benefit You.
A Better Balance for Work and School
Affordable, asynchronous classes that fit your work schedule, offered 100% online so you can learn while you earn.
Start Sooner, No GMAT or GRE Required
Designed for working professionals, benefit from rolling starts and flexible entry - no GMAT or GRE required for admission.
Build Marketing Skills
Everyone thinks they’re a marketer, but you can learn about market research, environmental scans, creating a marketing mix, and more to help you grow as a marketer.
University of Massachusetts Global is accredited by the WASC Senior College and University Commission (WSCUC)
Imagine Your Future In Marketing
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Data source: Lightcast™ 2022 www.lightcast.io
The pathway information provided through this website is based partly on U.S. Bureau of Labor Statistics data licensed by the University of Massachusetts Global from Lightcast. While the University of Massachusetts Global believes this data to be reliable, some of the data is based on estimates made by Lightcast when actual data is unavailable. Those estimates and the corresponding data may need to be corrected.
1. Change in employment projections 2022 - 2032
2. Based on BLS Occupational Employment Statistics and updated quarterly
3. The University of Massachusetts Global does not guarantee a job to graduates upon completion of any program
I would have never been able to quit my job to enroll in school. That was not an option because I’m a breadwinner in my household. Having the opportunity to keep my job and continue to work, and to work around my schedule as a full-time employee and a mother of a toddler was really the icing on top.
Monica Tinajero
MBA
MBA
Admission Requirements
Applicants for this master's degree program must complete the formal application process with all required documents, which include:
- Completed application
- 2.75 grade point average (GPA)
- Official transcripts from all regionally accredited institutions where baccalaureate and/or post-baccalaureate coursework was completed or attempted
Transcripts
Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.
Graduate Level Exams
This Master’s degree program does not require applicants to take costly exams like the GRE/GMAT. Why? Because we value your professional and life experience. You should get credit for what you already know.
HAVE QUESTIONS ABOUT THE MASTER'S DEGREE REQUIREMENTS? Request more information >
MBA Program Curriculum
For students seeking our Master of Business Administration degree, be sure to explore all avenues to shorten the time necessary to earn your degree. These include transfer credits, credit for corporate training, credit for certificates earned, and credit for military schooling.
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MKTU 624 Seminar in Marketing Research 3
MKTU 630 Seminar in New Product Development 3
MKTU 635 Seminar in Advertising and Promotion 3
MKTU 640 Seminar in International Marketing 3
Total Credits
12
Ways to Get Started
Meet Our Faculty
Want More Information About Business?
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Frequently Asked Questions
Browse through frequently asked questions about business and related degree programs.
Why get an MBA?
An MBA can be beneficial in several ways. Earning one can help you achieve your long-term career goals, increase your earning potential, expand your professional network and even allow you to break into a new field.