Online BBA in Marketing

UMass Global's Bachelor of Business Administration in Marketing program introduces students to principles of consumer behavior, research, international marketing, advertising and promotion strategy, and new product development. These areas of expertise give graduates competitive advantages in this ever-growing field.

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The Bachelor of Business Administration in Marketing program takes students into the technological and psychological aspects of marketing. The program combines both theory and practice to enhance professional success after graduation. Employment opportunities will grow as companies search for new and innovative ways to market their products to consumers.

Graduates will learn to analyze industry trends to determine and implement successful marketing strategies.
Graduates will develop valuable organizational, interpersonal and decision making skills while learning to effectively communicate.
Positions will be found at marketing and advertising agencies, corporate marketing departments, finance, manufacturing firms and retail companies.

Next Session

Spring I (Jan 6, 2025)

Estimated Tuition

$500/Credit

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Ways to Learn

Online

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At UMass Global, our goal is to change your life through affordable education. We work with you to find grants, scholarships, tuition discounts, and low interest loans to keep your costs down.

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At UMass Global, our BBA coursework is fully online, allowing you the flexibility to keep working while building the skills you need to succeed.

We take pride in giving credit where credit is due, namely for any corporate training, military schooling, and professional certifications.

Our coursework is designed to be immediately relevant to your career. Many of our business school professors are also working professionals, ensuring relevance in today’s business environment.

Accreditation

University of Massachusetts Global is accredited by the WASC Senior College and University Commission (WSCUC)

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Data source: Lightcast™ 2022 www.lightcast.io

The pathway information provided through this website is based partly on U.S. Bureau of Labor Statistics data licensed by the University of Massachusetts Global from Lightcast. While the University of Massachusetts Global believes this data to be reliable, some of the data is based on estimates made by Lightcast when actual data is unavailable. Those estimates and the corresponding data may need to be corrected.

1. Change in employment projections 2022 - 2032

2. Based on BLS Occupational Employment Statistics and updated quarterly

3. The University of Massachusetts Global does not guarantee a job to graduates upon completion of any program

From the moment I applied, my admissions counselor was such a huge support.

Alison C.
BBA in Human Resources

The flexibility is 100% my favorite thing. There are no deadlines. It means that if something does get in the way I don't get stressed about that.

Colin G.
BBA, Management and Organizational Leadership (MyPath)

My desire to go back to school was personal. Both my mom and dad graduated from high school, and I’m the first in my family to go on for my college education. I want to be a positive role model for my children. I can do all three – work, family and school; I didn’t have to choose.

Brandy C.
MBA

Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:

0 - 11 TRANSFERABLE CREDITS

High school diploma or GED equivalent
Official high school transcript indicating the date of graduation

12 OR MORE TRANSFERABLE CREDITS

A minimum 2.0 cumulative GPA
Provide official transcripts from ALL colleges and universities attended

active military?

Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts.

Transcripts

Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

HAVE QUESTIONS ABOUT UNDERGRADUATE REQUIREMENTS? Request more information>

For students seeking our Bachelor of Business Administration, Human Resources, be sure to explore all avenues to shorten the time necessary to earn your degree. These include transfer credit opportunities, credit for corporate training, credit for military schooling, and credit for earned industry certifications.

General Education Requirements

Bachelor degrees require students to complete a minimum of 120 semester units which include a combination of General Education requirements and program specific requirements. In the absence of sufficient transfer credit, students may need to take additional general electives to satisfy the 120 total units for the degree which a UMass Global Academic Advisor will help you evaluate.

Code	Course Name	Credits
Basic Skills		12
ENGU103	Writing Communication I: Writing and Rhetoric	3
ENGU 104	Written Communication II: Writing About Literature	3
MATU 103	Applied Mathematics	3
COMU 101	Public Speaking 1	3
	Quantitative reasoning	3
	Oral communication	3
Breadth Requirements		24
Humanities	Select from 3 different areas: Communications, English, Fine Arts, Foreign Languages, Humanities, Liberal Studies, Philosophy, Religious Studies	9
Natural Sciences	Select 6 credits	6
Social Sciences	Select from 3 different areas: Criminal Justice, Early Childhood Education, Economics, History, Marketing, Organizational Leadership, Political Science/Legal Studies, Psychology, Social Sciences, Social Work, Sociology	9
Liberal Education Foundations		6
LBSU 302	Information Fluency and Academic Integrity	3
LBSU 304	Liberal Arts Core Foundations	3
Total Credits		42

Core Requirements

Lower-Division Core Requirements
ACCU 201	Principles of Accounting I	3
ACCU 202	Principles of Accounting II	3
CSCU 200	Introduction to Computers and Data Processing	3
ECNU 201	Principles of Macroeconomics	3
ECNU 202	Principles of Microeconomics	3
MATU 203	Introduction to Statistics	3
Lower-Division Core Requirements Subtotal		18
Upper-Division Core Requirements
COMU 410	Organizational Communication	3
FINU 305	Business Finance	3
MGTU 301	Principles of Management	3
MGTU 310	Legal Environment of Business	3
MGTU 400	Global Environment of Business	3
MGTU 315	Operations Management	3
MKTU 301	Principles of Marketing	3
MGTU 410	Strategic Management ^*	3
Upper-Division Core Requirements		24
Total Core Requirements		42

Marketing Emphasis

Course List
Code	Course Name	Credits
Select any four of the following		12
MKTU 310	Marketing Research
MKTU 320	Consumer Behavior
MKTU 410	International Marketing
MKTU 420	Marketing Strategy
MKTU 430	New Product Development
MKTU 440	Advertising and Promotional Strategy
Total Credits		12

business

Dr. Charmaine Alexander

Associate Professor of Accounting

Specialty

Accounting

Administration

Financial Management

business

Dr. Evelina Atanassova

Associate Professor of Business Administration, Human Resources and Leadership

Specialty

Business

Human Resources

Organizational Leadership

business

Dr. Dania Baba

Assistant Professor of Healthcare and Business Administration

Specialty

Healthcare and Public Health

Human Resources Practitioner

Project Management

All business & professional studies faculty

Learn about business degrees, like BBA and MBA, then explore career options that fit your future.

Business Resources

Frequently Asked Questions

Browse through frequently asked questions about business and related degree programs.

What is a business administration degree?

A business administration degree provides the skills and knowledge needed to be successful in nearly any industry. Graduates can work in health care, technology, finance, government and even education. Most institutions offer undergraduate and graduate-level business degrees in a variety of specializations and some even extend to the doctoral level. Explore UMass Global’s full range of business programs.

How long does it take to get a business degree?

A traditional bachelor’s in business can take up to four years, and an MBA up to three.

What careers can you get with a business degree?

With a Bachelor of Business Administration degree, you can explore diverse career paths. Some common career options include:
• Business Analyst: Analyzing data, identifying trends, and making informed business recommendations.
• Marketing Manager: Planning and executing marketing strategies to promote products or services.
• Human Resources Manager: Overseeing employee recruitment, training, performance management, and organizational development.
• Financial Analyst: Evaluating financial data, conducting investment research, and providing financial guidance.
• Operations Manager: Optimizing processes, managing resources, and ensuring efficient business operations.

Please note that these are just a few examples, and the possibilities are vast. The specific career path you choose may depend on your interests, specialization, and additional qualifications you may acquire. Discover more paths with our resource 5 Types of online business degrees and corresponding careers.

What do you learn in a business degree?

A Bachelor of Business Administration (BBA) degree provides students with a solid foundation in various aspects of business and management. You will gain knowledge and skills in areas such as finance, marketing, human resources, operations, entrepreneurship, and strategic management. The curriculum is designed to develop well-rounded business professionals who can understand and navigate the complexities of the business world. Students can also align their program with their career goals by specializing in a certain area. Find a business program that fits your career goals.

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BBA in Marketing