Online BA in Communications and Media |UMass Global

Develop an interdisciplinary foundation that will launch your career in social media, public relations, journalism, digital marketing, product and project management, media relations and communication strategy.

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The Bachelor of Arts in Communications and Media is designed to provide you the expertise, skills and adaptability necessary to succeed in professional communications specializations. You will be equipped with the skills required for communications positions in a variety of fields.

Students will:

Create compelling stories that engage stakeholders across a variety of media platforms.
Apply communication and social media strategies that are responsive to a culturally diverse global audience.
Explore the basic elements of multimedia tools, communication formats and techniques.
Interpret and explain information and data in meaningful ways to create strategic media campaigns.
Design communications and media technology solutions to address community and global issues.

Next Session

Spring I (Jan 6, 2025)

Estimated Tuition

$500/Credit

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Ways to Learn

Online

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Data source: Lightcast™ 2022 www.lightcast.io

The pathway information provided through this website is based partly on U.S. Bureau of Labor Statistics data licensed by the University of Massachusetts Global from Lightcast. While the University of Massachusetts Global believes this data to be reliable, some of the data is based on estimates made by Lightcast when actual data is unavailable. Those estimates and the corresponding data may need to be corrected.

1. Change in employment projections 2022 - 2032

2. Based on BLS Occupational Employment Statistics and updated quarterly

3. The University of Massachusetts Global does not guarantee a job to graduates upon completion of any program

Rojelio Morales American Indian Education

I actually had a counselor that would call me, just to see how I was doing in school. Was there any additional assistance that I needed? To me that was showing me that they have value in what I’m doing.

Rojelio Morales
BA, Organizational Leadership

The online format works best for my busy schedule, they understand that we are busy working adults, so they are encouraging with high expectations. The professors support their students and truly want them to be successful.

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MA, Special Education

Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:

0 - 11 TRANSFERABLE CREDITS

High school diploma or GED equivalent
Official high school transcript indicating the date of graduation

12 OR MORE TRANSFERABLE CREDITS

A minimum 2.0 cumulative GPA
Provide official transcripts from ALL colleges and universities attended

active military?

Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts.

Transcripts

Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

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General Education Requirements

Bachelor degrees require students to complete a minimum of 120 semester units which include a combination of General Education requirements and program specific requirements. In the absence of sufficient transfer credit, students may need to take additional general electives to satisfy the 120 total units for the degree which a UMass Global Academic Advisor will help you evaluate.

Code	Course Name	Credits
Basic Skills		12
ENGU103	Writing Communication I: Writing and Rhetoric	3
ENGU 104	Written Communication II: Writing About Literature	3
MATU 103	Applied Mathematics	3
COMU 101	Public Speaking 1	3
	Quantitative reasoning	3
	Oral communication	3
Breadth Requirements		24
Humanities	Select from 3 different areas: Communications, English, Fine Arts, Foreign Languages, Humanities, Liberal Studies, Philosophy, Religious Studies	9
Natural Sciences	Select 6 credits	6
Social Sciences	Select from 3 different areas: Criminal Justice, Early Childhood Education, Economics, History, Marketing, Organizational Leadership, Political Science/Legal Studies, Psychology, Social Sciences, Social Work, Sociology	9
Liberal Education Foundations		6
LBSU 302	Information Fluency and Academic Integrity	3
LBSU 304	Liberal Arts Core Foundations	3
Total Credits		42

Core Requirements

COMU 300	Communications and Media: Challenges and Opportunities	3
COMU 301	Advanced Public Speaking	3
COMU 330	History of Communication and Technological Revolutions	3
COMU 360	Methods and Techniques of Persuasion	3
COMU 365	Multimedia Journalism	3
COMU 370	Principles of Public Relations	3
COMU 375	Media Ethics	3
COMU 420	Strategic Social Media	3
ENGU 348	Writing and Producing for New Media in the 21st Century	3
MKTU 301	Principles of Marketing	3
PSYU 355	Media Psychology	3
SSCU 303	Social Scientific Perspectives on Media and Culture	3
SSCU 380	Interpreting Date: Predictions, Patterns, 3 and Communication	3
COMU 485	Communications and Media Capstone	3
Major Core Requirements Subtotal		42

Communications and Media Electives


Select six credits from the following: ¹		6
COMU 315	Intercultural Communication
COMU 410	Organizational Communication
COMU 499	Independent Study
or LSBU 492	Experiential Learning
HUMU 250	Humanities in a Digital Culture
HUMU 345	Art, Media Technology, and Culture
MGTU 310	Legal Environment of Business
OLCU 414	Team Building
OLCU 425	Leadership in Diverse and Multicultural Organizations
PSYU 306	Critical Thinking
PSYU 336	Social Psychology
SOCU 415	Sociology of Organizations and Institutions
Communications and Media Electives Subtotal		6
Total Credits		48

¹	At least three credits must be upper division.

Minor

Course List
Code	Course Name	Credits
COMU 300	Communications and Media: Challenges and Opportunities	3
COMU 365	Multimedia Journalism	3
COMU 370	Principles of Public Relations	3
COMU 420	Strategic Social Media	3
PSYU 355	Media Psychology	3
SSCU 380	Interpreting Data: Predictions, Patterns, and Communication	3
Total Credits		18

Accreditation

University of Massachusetts Global is accredited by the WASC Senior College and University Commission (WSCUC)

arts-sciences

Ned Camuso, Ph.D.

Associate Dean of Student and Faculty Affairs/ Associate Professor of Humanities

Specialty

Humanities

Communications and Media

Political Philosophy

arts-sciences

Michael Moodian, Ed.D.

Professor of Communications, Social Sciences and Sociology

Specialty

Social Sciences

Organizational Leadership

arts-sciences

Leigh Ann Wilson, Ph.D.

Professor of History and Communications

Specialty

History

Liberal Studies

All arts & sciences faculty

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BA in Communications and Media