BA in Applied Studies, Applied Communication

This degree completion program prepares students for the world of communications by exploring traditional and modern forms of communication as well as its history and how technology has impacted the way people interact with each other.

Applied Communication Program Overview

The Bachelor of Arts in Applied Studies, Applied Communications allows you to customize your education plan to align with your career path. Find a job as a broadcast engineering technician, public relations specialist, news correspondent, author, or editor in a wide range of industries.

  • Program allows you to leverage the experience you have already gained and complete your degree for professional advancement.
  • You’ll learn to craft targeted social media strategies, expand an organization's online presence.
  • You’ll be able to choose among customize course choices to align with your current or future career path.

Next Session

Spring I (Jan 6, 2025)

Estimated Tuition

Ways to Learn

Online

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Imagine Your Future In Applied Studies: Applied Communication

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    When you take those things that you learn in school and apply it, it makes so much sense how you're able to lead; and then you become a better leader. Within two years after going back to school I was recognized and received a 2018 non-commission officer of the year award. And that was all, I feel, because of my education.

    Jorge H.
    BA, Applied Studies
    Each instructor led me to believe, by providing knowledge and resources, that I was capable of making positive impacts in the lives of people.
    Angelo C.
    BA, Organizational Leadership
     

    Admission Requirements

    Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:

    0 - 11 TRANSFERABLE CREDITS

    • High school diploma or GED equivalent
    • Official high school transcript indicating the date of graduation

    12 OR MORE TRANSFERABLE CREDITS

    • A minimum 2.0 cumulative GPA
    • Provide official transcripts from ALL colleges and universities attended
    active military?

    Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts.

    Transcripts

    Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

    HAVE QUESTIONS ABOUT UNDERGRADUATE REQUIREMENTS? Request more information>

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    BA in Applied Studies Program Curriculum

    • Bachelor degrees require students to complete a minimum of 120 semester units which include a combination of General Education requirements and program specific requirements. In the absence of sufficient transfer credit, students may need to take additional general electives to satisfy the 120 total units for the degree which a UMass Global Academic Advisor will help you evaluate.

       

      Code Course Name Credits
      Basic Skills 12
      ENGU103 Writing Communication I: Writing and Rhetoric 3
      ENGU 104 Written Communication II: Writing About Literature 3
      MATU 103 Applied Mathematics 3
      COMU 101 Public Speaking 1 3

      Quantitative reasoning 3

      Oral communication 3
      Breadth Requirements 24
      Humanities Select from 3 different areas: Communications, English, Fine Arts, Foreign Languages, Humanities, Liberal Studies, Philosophy, Religious Studies 9
      Natural Sciences Select 6 credits 6
      Social Sciences Select from 3 different areas: Criminal Justice, Early Childhood Education, Economics, History, Marketing, Organizational Leadership, Political Science/Legal Studies, Psychology, Social Sciences, Social Work, Sociology 9
      Liberal Education Foundations 6
      LBSU 302 Information Fluency and Academic Integrity 3
      LBSU 304 Liberal Arts Core Foundations 3
      Total Credits 42

    • In addition to the University General Education and elective requirements, the BAAS has a foundation requirement of 15 credits and a degree concentration of 21 additional credit hours at the upper division level, for which students may select any 21 credits of elective, upper division courses or may select one of the three degree concentrations below.

      Foundation courses may be used to fulfill both major and general education requirements.


      Code Course Name Credits

      LBSU 306

      Transition to Applied Studies

      3

      COMU 315

      Intercultural Communication

      3

      COMU 375

      Media Ethics

      3

      ENGU 380

      Professional Writing

      3

      LBSU 487

      Applied Studies Capstone 3
      Total Foundation Course Credit Requirement 15

      Select one of the concentrations

      21
      Total Credits 36



    • Code Course Name Credits

      COMU 300

      Communications and Media: Challenges and Opportunities

      3

      COMU 301

      Advanced Public Speaking

      3

      or

      COMU 370

       

      Principles of Public Relations

      3

      COMU 330

      History of Communication and Technological Revolutions

      3

      COMU 420

      Strategic Social Media

      3

      ENGU 348

      Writing and Producing for New Media in the 21st Century

      3

      HUMU 345

      Art, Media Technology, and Culture

      3
      Select upper division course (three credits) from Communications, English, or Psychology 3

       

      Total Credits

       

      21


    WSCUC

    University of Massachusetts Global is accredited by the WASC Senior College and University Commission (WSCUC)

    Go Ahead and Earn Your Bachelor's Degree in Applied Studies Today!

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